Bruce Hirsh

Of Counsel /

Bruce Hirsh serves as “Of Counsel” to Capitol Counsel, LLC. He brings to the firm a rich career in international trade, government, policy, and politics. Hirsh is the founder of Tailwind Global Strategies LLC, which provides strategic advice on global government relations matters, with a particular focus on international trade and regulatory issues. Hirsh has held high-level positions at the Senate Finance Committee and the Office of the U.S. Trade Representative, and has extensive experience negotiating a broad range of trade issues in bilateral, regional, and multilateral settings in the Far East and Europe. Hirsh has negotiated trade agreements at the World Trade Organization (WTO) and the Asia-Pacific Economic Cooperation (APEC) forum, and with Korea, Japan, and others. In addition, Hirsh brings a wealth of experience in problem-solving both in Washington and internationally from over 18 years in senior levels of the executive and legislative branches of the U.S. government and, before that, at his legal practice in Washington, D.C. and Tokyo, Japan.


  • Stanford University – J.D.
  • Brown University – B.A.

Positions Held

  • Office of the U.S. Trade Representative (USTR), Washington, D.C. and Geneva, Switzerland – Assistant USTR for Japan, Korea, and APEC; Deputy Assistant USTR for the WTO and Multilateral Affairs; Chief Counsel for Dispute Settlement; and Legal Adviser to the U.S. Mission to the WTO in Geneva, Switzerland.
  • Senate Committee on Finance, Washington, D.C. – Chief International Trade Counsel. Hirsh was Chairman Max Baucus’s (D-MT) principal adviser on international trade and economic matters and advised members of the committee and the Democratic Caucus on these issues. In that role, he negotiated the Baucus-Camp trade promotion authority legislation.

Memberships / Recognition

  • D.C. Bar – Member


Hirsh led the U.S. negotiating team for the WTO Trade Facilitation Agreement, the first new multilateral trade agreement in two decades; negotiated Japan-related provisions of the Trans-Pacific Partnership agreement; negotiated resolution of numerous bilateral trade issues with Korea and Japan; and successfully litigated both offensive and defensive issues in WTO dispute settlement proceedings.